{"id":252513,"date":"2023-01-19T21:04:06","date_gmt":"2023-01-19T21:04:06","guid":{"rendered":"https:\/\/teambuildinghub.com\/?p=252513"},"modified":"2023-01-19T21:04:09","modified_gmt":"2023-01-19T21:04:09","slug":"marketing-leadership","status":"publish","type":"post","link":"https:\/\/teambuildinghub.com\/blog\/marketing-leadership\/","title":{"rendered":"Marketing Leadership: How to Build a Dominant Team"},"content":{"rendered":"\n

Although vitally important, the role of marketing leader is often overlooked. Usually it’s a great marketer<\/em> that is promoted to lead the team regardless of their leadership experience. <\/p>\n\n\n\n

Why? Because we’re so focused on having the right marketing strategy that leadership has taken a back seat.<\/p>\n\n\n\n

Here’s my proof<\/strong> – there are 2x the Google searches for \u201cmarketing\u201d as there are for \u201cleadership.\u201d<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

And here’s the problem <\/strong>– the skills that make a great marketer are not the same skills that make a great marketing leader.\u00a0<\/p>\n\n\n\n

And look where this lack of marketing leadership has gotten us<\/span>: <\/p>\n\n\n\n

73% of CEO\u2019s think \u201cmarketers lack business credibility.\u201d\u00a0<\/em> (Fournaise Marketing Group<\/em><\/a>)<\/p>\n\n\n\n

Only 9% of marketers \u201cstrongly agree\u201d that their marketing is actually working.<\/em> (Study by Adobe<\/em><\/a>)<\/p>\n\n\n\n

Most marketing teams are operating in pure chaos – juggling 87 priorities, constantly fighting for budget, and trying to prove that something<\/em> is working while buried under an avalanche of emails. <\/p>\n\n\n

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\"Some<\/figure><\/div>\n\n\n

But the best teams don\u2019t operate this way (at least regularly). Because the best teams, the most successful teams, have a great marketing leader.<\/strong><\/p>\n\n\n\n

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